Successful online marketing:

2011-06-11T17:42:00.000-07:00

Article Marketing:
With the increase and importance of article marketing, in attracting valuable links to your site and determining your site's position on Google (especially after the Panda update), Karon Thackston introduces her essential guide to wildly successful article marketing. She explains amongst other things: The anatomy of a rank-boosting article, how to select topics that will draw in droves of readers, secrets to creating attention-grabbing titles and a foolproof way to optimize your articles for Google.

Ecommerce Copywriting:
Karon Thackston addresses the challenges ecommerce websites face, when trying to create copy that converts well while also ranking high with the search engines. You will learn the best-practice SEO copywriting techniques that cover keyword research, keyword selection, internal linking, copy development and more. How to smoothly integrate keyphrases into your site without bulking up on the content your visitors will read, and the powerful selling principles that you can easily incorporate into your content to build consumer trust and boost revenues.

Google Adwords PPC Advertising:
Pay per click (PPC) advertising is the key to any successful online marketing strategy. PPC guru Ian Howie maps out the strategy that he has successfully implemented in his own career - as a sought-after PPC consultant. Discover why most PPC campaigns fail (and how you can avoid the same fate) step-by-step plan for setting up an AdWords campaign, how to maximize every PPC dollar—and eliminate wasteful spending. This is a Proven techniques for skyrocketing your return on investment.

Link Building:
It’s a proven fact: link building is vital to creating a thriving, cash-generating website. And that's because Google and the other search engines favor sites with quality inbound links. Written by renowned marketing experts Ken McGaffin and Mark Nunney, this book unravels the mysteries of link building, breaking it down into a digestible, manageable process. In this book, Ken and Mark explain, step-by-step, how to create a productive linking strategy that can be easily integrated into your day-to-day work. Find out more about Link Builder

Blogging for Business:
Blogging expert Chris Garrett's “Blogging for Business – 50 Steps to Building Traffic and Sales” lays out a practical, step-by-step process for developing a successful blog for your business. Find out why your business needs a blog, (yesterday!) discover the biggest pitfalls of blogging and how to avoid them. Learn how to build a following of faithful blog subscribers, which are proven tips for converting your blog traffic into actual sales.

The Link Publicity Book:
The good news is that the internet now makes it easier than ever before to get your business in front of journalists and the media. You can use the web to, ind reporters most likely to be interested in your business, and spread your message across the internet like wildfire! Wordtracker's own link building guru Ken McGaffin tells you how to find reporters most likely to be interested in your business, and to spread your message across the internet like wildfire.

Writing Website Sales Copy:
Copywriting guru Nick Usbourne reveals his secrets for writing sales-exploding website copy. Apply the strategies Nick has laid out every time you write a new page, and you'll be light years ahead of most of your competitors. By building captivating copy around your best keywords and phrases, you'll not only attract more qualified traffic to your site — you'll be able to turn more of that traffic into sales. Are you ready to grow your business online?

Keyword Strategies:
Our best-selling book: SEO legend Aaron Wall introduces 50 simple, smart and speedy ways to attract more customers online. Find out how to reach beyond the obvious keywords to discover terms and phrases with untapped commercial value. Also, use keywords in your page titles, meta descriptions and headings to create well-balanced copy that thrills the search engines.... and much more.

Wordtracker Keyword Research:
SEO expert Mark Nunney presents his process for turning keywords into traffic, sales and revenue for your business. Discover how to build an effective keyword research strategy from the ground up, use keyword research tools to maximize your results—and profits multiply the traffic to your existing website.
Take a risk-free 7-day trial of Link Builder.

The Web Content Recipe book:
Are you stumped when it comes to creating content for your website? Fear no more! With Wordtracker’s new e-book, it’s easy to whip up rich, exciting content that drives more traffic, converts visitors into customers, and establishes your business as an authority. (Yes, even if you’re the worst writer on the planet!) It’s true: no matter how dizzyingly sophisticated your website design, content is still king. Learn the “Secret Recipe” for outstanding website content and discover 21 irresistible content ideas.

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e-book keyword guidelines

Successful online marketing: